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Exploring strategies in mathematical proficiency in social sciences research

Author

Listed:
  • Deonarain Brijlall

    (Durban University of Technology, Durban, South Africa Author-2-Name: Selvam Jimmy Ivasen Author-2-Workplace-Name: National Education Collaboration Trust, 272 West Avenue, Centurion, Pretoria, 0001, South Africa. Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

"Objective - systematically review the role of colors within branding and value creation in food packaging and offer a novelty overview related to brand identification and value creation. Methodology - The literature review is adopted by collecting data from three main databases addressing color and packaging in a food context. This study followed the Preferred Reporting Items for Systematic review and Meta-Analysis (PRISMA) 2020 Protocols guidelines. This paper aims to benefit the knowledge by analyzing 37 eligible articles in thematic analysis using the software NVivo12. Finding - The main two themes identified are message communication and taste perception or expectation. Consumers evaluate color on food packaging and associate it with tasting or other communication. Consumers' buying decisions of food products should be informed by packaging color. Color on food packaging conveys product properties and can be applied to make a healthy product more appealing. The finding has shown that visual cues are more essential compared to informational cues if considering healthy and low-fat nutrients. Novelty - This paper shows the important contributions to the literature on food packaging color and emphasizes the multidisciplinary nature. It highlights the crucial theories, themes, and perspectives. Type of Paper - Review"

Suggested Citation

  • Deonarain Brijlall, 2023. "Exploring strategies in mathematical proficiency in social sciences research ," GATR Journals gjbssr629, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr629
    DOI: https://doi.org/10.35609/gjbssr.2022.10.4(4)
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    References listed on IDEAS

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    1. Nic Spaull, 2011. "A Preliminary Analysis of SACMEQ III South Africa," Working Papers 11/2011, Stellenbosch University, Department of Economics.
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    More about this item

    Keywords

    Conceptual Development; Mathematical Proficiency; Code-switching.;
    All these keywords.

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics

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