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Communication as a factor limiting university-business cooperation

Author

Listed:
  • Sylwia Sieracka

    (Gdańsk University of Technology, ul. Gabriela Narutowicza Street 11/12, 80-233, Gdańsk, Poland Author-2-Name: Marek Wirkus Author-2-Workplace-Name: Gdańsk University of Technology, ul. Gabriela Narutowicza Street 11/12, 80-233, Gdańsk, Poland Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - Despite the broad extent of the scientific activity dealing with university-business cooperation, Poland has yet to develop a satisfactory cooperation strategy that takes business needs into account. This issue is still relevant due to the need for continuous improvement and resulting benefits aimed at improving enterprise competitiveness. Methodology/Technique - Authors of this article attempt to select an overriding determinant that has an impact on maintaining the balance of cooperation between businesses and universities, constituting the basis for further research on the creation of a cooperation strategy. Finding - Based on the conducted pilot studies, the authors propose the implementation of marketing orientation towards business-university relations, influencing the improvement of communication and selective drawing of ideas from the experiences of other countries. Novelty - The proposed solutions aim to initiate further activities to build global cooperation networks using artificial intelligence tools, i.e. a broker platform. Type of Paper - Empirical"

Suggested Citation

  • Sylwia Sieracka, 2022. "Communication as a factor limiting university-business cooperation," GATR Journals gjbssr611, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr611
    DOI: https://doi.org/10.35609/gjbssr.2022.10.1(5)
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    References listed on IDEAS

    as
    1. Veugelers, Reinhilde & Cassiman, Bruno, 2005. "R&D cooperation between firms and universities. Some empirical evidence from Belgian manufacturing," International Journal of Industrial Organization, Elsevier, vol. 23(5-6), pages 355-379, June.
    2. Tether, Bruce S., 2002. "Who co-operates for innovation, and why: An empirical analysis," Research Policy, Elsevier, vol. 31(6), pages 947-967, August.
    3. Balzhan Orazbayeva & Carolin Plewa & Todd Davey & Victoria Galán-Muros, 2019. "The future of University-Business Cooperation: research and practice priorities," Post-Print hal-02880384, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Communication; Business; University; Cooperation; Marketing Orientation;
    All these keywords.

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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