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Ford of Europe, 1967-2003




The analysis of economic and financial results of Ford of Europe since the creation of this coordination structure in 1967 allows us to distinguish two periods. In a first time, until the end of the eighties, Ford took a strong advantage from the successful integration of its European activities. In a second time, since 1990, the automaker got some reversal of fortune on the old continent. Explanatory factors of that general evolution are searched in the history of the Ford of Europe’s governance, of its products strategies, and of its management of industrial resources from 1967 to 1993. We defend the idea that after the exhaustion of the favourable dynamic of its continental integration, Ford of Europe has been experiencing an identity crisis which was linked to a radical change of its operational context resulting from the globalisation strategies of Ford Motor Company.

Suggested Citation

  • Gérard BORDENAVE (GRES-IFReDE-E3i and GERPISA), 2003. "Ford of Europe, 1967-2003," Cahiers du GRES (2002-2009) 2003-11, Groupement de Recherches Economiques et Sociales.
  • Handle: RePEc:grs:wpegrs:2003-11

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    Ford; Automobile Industry; Europe; Multinational Firms; Regional Integration; Globalisation Strategies;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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    1. Studies on the automobile industry


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