Get Pennies from Many or a Dollar from One? Multiple contracting in markets for technology
Using survey data of licensing activities of Japanese firms, this paper studies the interaction between patenting and multiple contracting and their effects on license revenues for large and small licensors. We find that small firms are more likely to license their technologies to multiple licensees and receive more revenue from multiple contracting, confirming a theory that multiple contracting makes small firms less vulnerable in forming profit-sharing alliances with downstream technology users. We also find that patented technologies are less likely to be licensed to multiple licensees. However, patenting itself has no significant effect on increasing license revenues. We provide implication for small firms which want to appropriate from licensing out their technology: it is more difficult to get one dollar from one licensee than it is to accrue pennies from many to make a fortune, even under patent protection. Our result suggests a necessity in providing platforms for active interactions between small innovators and downstream technology users.
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- Gambardella, Alfonso & Giuri, Paola & Luzzi, Alessandra, 2007.
"The market for patents in Europe,"
Elsevier, vol. 36(8), pages 1163-1183, October.
- Alfonso Gambardella & Paola Giuri & Alessandra Luzzi, 2006. "The Market for Patents in Europe," LEM Papers Series 2006/04, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
- Alfonso Gambardella, 2002. "'Successes' and 'Failures' in the Markets for Technology," Oxford Review of Economic Policy, Oxford University Press, vol. 18(1), pages 52-62, Spring.
- Arora, Ashish & Fosfuri, Andrea & Gambardella, Alfonso, 2001. "Specialized technology suppliers, international spillovers and investment: evidence from the chemical industry," Journal of Development Economics, Elsevier, vol. 65(1), pages 31-54, June.
- Arora, Ashish, 1996. "Contracting for tacit knowledge: the provision of technical services in technology licensing contracts," Journal of Development Economics, Elsevier, vol. 50(2), pages 233-256, August.
- Gambardella, Alfonso & Giarratana, Marco S., 2013. "General technological capabilities, product market fragmentation, and markets for technology," Research Policy, Elsevier, vol. 42(2), pages 315-325. Full references (including those not matched with items on IDEAS)
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