Perception of competition : A measurement of competition from the perspective of the firm
In this report, we study competition from a cognitive psychology, marketing and strategic management perspective and hope to contribute to the notion of competition and competitive processes. In addition, we propose a new method to measure competition that is based on these more psychological insights.
|Date of creation:||09 Nov 2004|
|Contact details of provider:|| Postal: P.O. Box 7001, 2701 AA Zoetermeer|
Phone: (+31) 79 341 36 34
Fax: (+31) 79 341 50 24
Web page: http://www.entrepreneurship-sme.eu/
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