Perception of competition : A measurement of competition from the perspective of the firm
In this report, we study competition from a cognitive psychology, marketing and strategic management perspective and hope to contribute to the notion of competition and competitive processes. In addition, we propose a new method to measure competition that is based on these more psychological insights.
|Date of creation:||09 Nov 2004|
|Contact details of provider:|| Postal: Bredewater 26, 2715 CA Zoetermeer|
Phone: (+31)79-322 20 00
Web page: http://www.entrepreneurship-sme.eu/
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