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Why Great Strategies Spring from Identity Movements

Author

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  • Rao, Hayagreeva

    (Stanford University)

  • Dutta, Sunasir

    (University of Minnesota)

Abstract

We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.

Suggested Citation

  • Rao, Hayagreeva & Dutta, Sunasir, 2017. "Why Great Strategies Spring from Identity Movements," Research Papers repec:ecl:stabus:3619, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:repec:ecl:stabus:3619
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    File URL: https://www.gsb.stanford.edu/gsb-cmis/gsb-cmis-download-auth/445366
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    Cited by:

    1. Giovanni Gavetti & Joe Porac, 2018. "On the Origin of Great Strategies," Strategy Science, INFORMS, vol. 3(1), pages 352-365, March.
    2. Moshe Farjoun & Peer C. Fiss, 2022. "Thriving on contradiction: Toward a dialectical alternative to fit‐based models in strategy (and beyond)," Strategic Management Journal, Wiley Blackwell, vol. 43(2), pages 340-369, February.
    3. Elham Hoominfar & Claudia Radel, 2023. "“Frankly, My Dear, I Don’t Want a Dam” in the US or in Iran: Environmental Movements and Shared Strategies in Differing Political Economies," Social Sciences, MDPI, vol. 12(3), pages 1-21, March.
    4. Elizabeth G. Pontikes & Violina P. Rindova, 2020. "Shaping Markets Through Temporal, Constructive, and Interactive Agency," Strategy Science, INFORMS, vol. 5(3), pages 149-159, September.

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