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Why Great Strategies Spring from Identity Movements

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  • Rao, Hayagreeva

    (Stanford University)

  • Dutta, Sunasir

    (University of Minnesota)

Abstract

We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.

Suggested Citation

  • Rao, Hayagreeva & Dutta, Sunasir, 2017. "Why Great Strategies Spring from Identity Movements," Research Papers repec:ecl:stabus:3619, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:repec:ecl:stabus:3619
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    File URL: https://www.gsb.stanford.edu/gsb-cmis/gsb-cmis-download-auth/445366
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    References listed on IDEAS

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    12. David P. Baron & Margaret Neale & Hayagreeva Rao, 2016. "Extending Nonmarket Strategy: Political Economy and the Radical Flank Effect in Private Politics," Strategy Science, INFORMS, vol. 1(2), pages 105-126, June.
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    Cited by:

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    4. Elizabeth G. Pontikes & Violina P. Rindova, 2020. "Shaping Markets Through Temporal, Constructive, and Interactive Agency," Strategy Science, INFORMS, vol. 5(3), pages 149-159, September.

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