Against Applicability: A critique of Guala’s Methodology of Experimental Economics
The methodology of experimental economics has developed rapidly over the last ten years with many exciting debates within the field. One of the main contributors to this debate has been Guala who has written several articles and a well- received book on the subject. This paper argues that, while much of what he argues is correct, his views on external validity are not justified and the conclusions which he draws from these views could fatally undermine the experimental economics enterprise. In rejecting the justification of these views, the paper reaffirms the importance of the experiments in economics.
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