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Exploring Household Adoption and Usage of Generative AI: New Evidence from Italy

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  • Gambacorta, Leonardo
  • Jappelli, Tullio
  • Oliviero, Tommaso

Abstract

We present findings from a specialized module on generative artificial intelligence (gen AI) included in the Italian Survey of Consumer Expectations (ISCE), conducted in 2024 with a representative sample of Italian individuals. This analysis offers novel insights into current and anticipated interactions with gen AI tools and the potential benefits from adoption. As of April 2024, 75.6% of the Italian population aged 18–75 was aware of gen AI, 36.7% had used it in the previous 12 months, and 20.1% reported monthly usage. Socio-economic factors significantly influence adoption rates, with higher usage observed among men, individuals with college degrees, and younger individuals, particularly students. Looking ahead, gen AI is expected to be used more frequently for education and leisure activities in the coming months. Finally, using a Mincer earnings regression, we highlight that the income return associated with gen AI usage is around 2%.

Suggested Citation

  • Gambacorta, Leonardo & Jappelli, Tullio & Oliviero, Tommaso, 2025. "Exploring Household Adoption and Usage of Generative AI: New Evidence from Italy," CEPR Discussion Papers 20762, Centre for Economic Policy Research.
    • Handle: RePEc:cpr:ceprdp:20762
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    Cited by:

    1. is not listed on IDEAS
    2. Bick, Alexander & Blandin, Adam & Deming, David & Fuchs-Schündeln, Nicola & Jessen, Jonas, 2026. "Mind the Gap: AI Adoption in Europe and the US," IZA Discussion Papers 18521, IZA Network @ LISER.
    3. Anand, Kartik & Kazinnik, Sophia & Leonello, Agnese & Panetti, Ettore, 2025. "Ex Machina: Financial Stability in the Age of Artificial Intelligence," CEPR Discussion Papers 20681, Centre for Economic Policy Research.

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    Keywords

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    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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