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The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests

Author

Listed:
  • Desmet, Klaus
  • Cuevas Rumin, Angel
  • Cuevas Rumin, Ruben
  • Ortuño-Ortin, Ignacio

Abstract

This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in preferences between men and women changes with a country's degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. This finding takes an important step toward reconciling evolutionary psychology and social role theory as they relate to gender.

Suggested Citation

  • Desmet, Klaus & Cuevas Rumin, Angel & Cuevas Rumin, Ruben & Ortuño-Ortin, Ignacio, 2021. "The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests," CEPR Discussion Papers 16740, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:16740
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    Keywords

    Gender gap; Preferences; Gender equality; Evolutionary psychology; Social role theory; Gender-related preferences; Non-gender-related preferences; Facebook interests; Cross-country differences;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D10 - Microeconomics - - Household Behavior - - - General
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries
    • Z1 - Other Special Topics - - Cultural Economics

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