The economic advantage of â€œbeing the voice of the majorityâ€
In this paper, we analyze the static interaction in prices between two newspapers that compete with each other in the circulation and in the advertising markets. We exploit the two-sided nature of the newspaper industry to analyze a demand-side effect that generates an endogenous mechanism of concentration in the press industry: "the circulation spiral" effect.
|Date of creation:||01 May 2007|
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