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Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students


  • Muhammad Fauzi Mokhtar Author_Email:

    (Universiti Utara Malaysia)

  • Azilah Kasim

    (Universiti Utara Malaysia)


No abstract is available for this item.

Suggested Citation

  • Muhammad Fauzi Mokhtar Author_Email: & Azilah Kasim, 2011. "Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students," International Conference on Management (ICM 2011) Proceeding 2011-099-103, Conference Master Resources.
  • Handle: RePEc:cms:1icm11:2011-099-103

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    More about this item


    marketing management; museum marketing; young adults; target marketing; motivations;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General


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