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Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students

Author

Listed:
  • Muhammad Fauzi Mokhtar Author_Email:

    (Universiti Utara Malaysia)

  • Azilah Kasim

    (Universiti Utara Malaysia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Muhammad Fauzi Mokhtar Author_Email: & Azilah Kasim, 2011. "Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students," International Conference on Management (ICM 2011) Proceeding 2011-099-103, Conference Master Resources.
  • Handle: RePEc:cms:1icm11:2011-099-103
    as

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    File URL: http://www.internationalconference.com.my/proceeding/icm2011_proceeding/099_103_ICM2011_PG1398_1457_VISITING_MUSEUMS.pdf
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    More about this item

    Keywords

    marketing management; museum marketing; young adults; target marketing; motivations;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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