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Fairness Motivations and Procedures of Choice between Lotteries as Revealed through Eye Movements

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  • Amos Arieli
  • Yaniv Ben-Ami
  • Ariel Rubinstein

Abstract

Eye tracking is used to investigate decision makers’ motivations and procedures in choice problems. Patterns of eye movements in problems where the deliberation process is easily discernable are used to understand the deliberation in other problems. We find that in problems which involve the distribution of income between the participant and another individual, participants who behave selfishly nevertheless take into consideration the size of the payment to the other person. In problems that involve choice between two simple lotteries, eye movements indicate that many participants based their decision on a comparison of prizes and probabilities rather than making an expected utility calculation.
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Suggested Citation

  • Amos Arieli & Yaniv Ben-Ami & Ariel Rubinstein, 2009. "Fairness Motivations and Procedures of Choice between Lotteries as Revealed through Eye Movements," Levine's Working Paper Archive 814577000000000219, David K. Levine.
    • Handle: RePEc:cla:levarc:814577000000000219
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    Cited by:

    1. Fiedler, Susann & Hillenbrand, Adrian, 2020. "Gain-loss framing in interdependent choice," Games and Economic Behavior, Elsevier, vol. 121(C), pages 232-251.
    2. Batrancea Larissa-Margareta & Nichita Ramona-Anca, 2012. "A Neuroeconomic Approach Of Tax Behavior," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 649-654, July.
    3. Antonio Cabrales & José-Ramón Uriarte, 2013. "Doubts and equilibria," Journal of Evolutionary Economics, Springer, vol. 23(4), pages 783-810, September.
    4. Dan Rigby & Caroline Vass & Katherine Payne, 2020. "Opening the ‘Black Box’: An Overview of Methods to Investigate the Decision-Making Process in Choice-Based Surveys," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 13(1), pages 31-41, February.
    5. Carrillo, Juan & Camerer, Colin & Brocas, Isabelle & Wang, Stephanie W., 2009. "Measuring attention and strategic behavior in games with private information," CEPR Discussion Papers 7529, C.E.P.R. Discussion Papers.
    6. David J. Butler & Ganna Pogrebna, 2018. "Predictably intransitive preferences," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 13(3), pages 217-236, May.

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