How To Sell A Condom? The Impact Of Demand Creation Tools On Male And Female Condom Sales In Resource Limited Settings
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- Terris-Prestholt, Fern & Windmeijer, Frank, 2016. "How to sell a condom? The impact of demand creation tools on male and female condom sales in resource limited settings," Journal of Health Economics, Elsevier, vol. 48(C), pages 107-120.
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- Rachel Cassidy & Marije Groot Bruinderink & Wendy Janssens & Karlijn Morsink, 2018. "The Power to Protect: Household Bargaining and Female Condom Use," CSAE Working Paper Series 2018-08, Centre for the Study of African Economies, University of Oxford.
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Keywordsadvertising; consumer demand; HIV prevention; dynamic panel data estimators; condoms; low and middle income countries;
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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