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Herding And Social Pressure In Trading Tasks: A Behavioural Analysis

Author

Listed:
  • Baddeley, M.
  • Pillas, D.
  • Christopoulos, Y.
  • Schultz, W.
  • Tobler, P.

Abstract

We extend the experimental literature on Bayesian herding using evidence from a financial decision-making experiment. We identify significant propensities to herd increasing with the degree of herd-consensus. We test various herding models to capture the differential impacts of Bayesian-style thinking versus behavioural factors. We find statistically significant associations between herding and individual characteristics such as age and personality traits. Overall, our evidence is consistent with explanations of herding as the outcome of social and behavioural factors. Suggestions for further research are outlined and include verifying these findings and identifying the neurological correlates of propensities to herd.

Suggested Citation

  • Baddeley, M. & Pillas, D. & Christopoulos, Y. & Schultz, W. & Tobler, P., 2007. "Herding And Social Pressure In Trading Tasks: A Behavioural Analysis," Cambridge Working Papers in Economics 0730, Faculty of Economics, University of Cambridge.
    • Handle: RePEc:cam:camdae:0730
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    Citations

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    Cited by:

    1. G. Rejikumar & Aswathy Asokan-Ajitha & Sofi Dinesh & Ajay Jose, 2022. "The role of cognitive complexity and risk aversion in online herd behavior," Electronic Commerce Research, Springer, vol. 22(2), pages 585-621, June.
    2. Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
    3. Baddeley, Michelle & Parkinson, Sophia, 2012. "Group decision-making: An economic analysis of social influence and individual difference in experimental juries," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(5), pages 558-573.
    4. Baddeley, M. & Burke, C. & Schultz, W. & Tobler, P., 2012. "Herding in Financial Behaviour: A Behavioural and Neuroeconomic Analysis of Individual Differences," Cambridge Working Papers in Economics 1225, Faculty of Economics, University of Cambridge.
    5. Nilkanth Kumar & Nirmal Kumar Raut & Suchita Srinivasan, 2022. "Herd behavior in the choice of motorcycles: Evidence from Nepal," CER-ETH Economics working paper series 22/366, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
    6. Lubomír Cingl, 2013. "Does Herd Behaviour Arise Easier Under Time Pressure? Experimental Approach," Prague Economic Papers, Prague University of Economics and Business, vol. 2013(4), pages 558-582.
    7. Bary S.R. Pradelski, 2015. "The Dynamics of Social Influence," Economics Series Working Papers 742, University of Oxford, Department of Economics.

    More about this item

    Keywords

    Herding; Bayesian updating; social learning; social pressure;
    All these keywords.

    JEL classification:

    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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