IDEAS home Printed from https://ideas.repec.org/p/arx/papers/2503.20834.html
   My bibliography  Save this paper

Analysis of Information Digestion Differences among Players in Online C2C Markets

Author

Listed:
  • Jun Sashihara
  • Teruaki Hayashi

Abstract

In recent years, the magnitude of consumer-to-consumer (C2C) markets have grown significantly, highlighting the increasing significance of trust between buyers and sellers. However, the specific aspects of product information that facilitate effective communication and trust building in C2C markets remain poorly understood. This study examines the concept of information digestion-the process through which information is accurately understood-and aims to elucidate differences in the information digestion processes of sellers and buyers to clarify the role of product page information. To address this, we conducted two experiments: a questionnaire survey involving 400 subjects and a conjoint analysis with eye-tracking for 15 participants. Initially, we selected eight sample products from four distinct product categories based on the Foote, Cone, and Belding (FCB) grid and compared the product information components considered important by sellers and buyers. Subsequently, we created 12 types of product pages that varied in the combination of four attributes: title, price, product description, and image. Experiment 1 revealed significant differences in the perceived importance of product page components between buyers and sellers. It also demonstrated that product categories and transaction experience influenced the importance assigned to these components, particularly for buyers. Results from Experiment 2 showed that buyers prioritize product descriptions and identified two distinct buyer groups based on their information digestion patterns: one that carefully reads and digests information and another that processes information more rapidly. These findings enhance our understanding of trust-building mechanisms in online C2C markets and provide practical insights for platform designers and market participants.

Suggested Citation

  • Jun Sashihara & Teruaki Hayashi, 2025. "Analysis of Information Digestion Differences among Players in Online C2C Markets," Papers 2503.20834, arXiv.org.
  • Handle: RePEc:arx:papers:2503.20834
    as

    Download full text from publisher

    File URL: http://arxiv.org/pdf/2503.20834
    File Function: Latest version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gregory Lewis, 2011. "Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors," American Economic Review, American Economic Association, vol. 101(4), pages 1535-1546, June.
    2. Merendino, Alessandro & Dibb, Sally & Meadows, Maureen & Quinn, Lee & Wilson, David & Simkin, Lyndon & Canhoto, Ana, 2018. "Big data, big decisions: The impact of big data on board level decision-making," Journal of Business Research, Elsevier, vol. 93(C), pages 67-78.
    3. Zhiwei Xu & Siqi Liu, 2024. "Decoding consumer purchase decisions: exploring the predictive power of EEG features in online shopping environments using machine learning," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mariani, Marcello M. & Fosso Wamba, Samuel, 2020. "Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies," Journal of Business Research, Elsevier, vol. 121(C), pages 338-352.
    2. Todd D. Gerarden & Richard G. Newell & Robert N. Stavins, 2017. "Assessing the Energy-Efficiency Gap," Journal of Economic Literature, American Economic Association, vol. 55(4), pages 1486-1525, December.
    3. Englmaier, Florian & Schmöller, Arno & Stowasser, Till, 2013. "Price Discontinuities in an online used Car Market," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79982, Verein für Socialpolitik / German Economic Association.
    4. Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024. "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 188-204, June.
    5. Send, Jonas & Serena, Marco, 2022. "An empirical analysis of insistent bargaining," Journal of Economic Psychology, Elsevier, vol. 90(C).
    6. Trevon D. Logan & Manisha Shah, 2013. "Face Value: Information and Signaling in an Illegal Market," Southern Economic Journal, John Wiley & Sons, vol. 79(3), pages 529-564, January.
    7. Judy E. Scott & Dawn G. Gregg & Jae Hoon Choi, 2015. "Lemon complaints: When online auctions go sour," Information Systems Frontiers, Springer, vol. 17(1), pages 177-191, February.
    8. Gruener, Sven, 2019. "An empirical study on Internet-based false news stories: experiences, problem awareness, and responsibilities," SocArXiv xbez9, Center for Open Science.
    9. Mérel, Pierre & Ortiz-Bobea, Ariel & Paroissien, Emmanuel, 2021. "How big is the “lemons” problem? Historical evidence from French wines," European Economic Review, Elsevier, vol. 138(C).
    10. Florian Englmaier & Arno Schmöller & Till Stowasser, 2018. "Price Discontinuities in an Online Market for Used Cars," Management Science, INFORMS, vol. 64(6), pages 2754-2766, June.
    11. Ingrid Bauer & Liudmila Zavolokina & Gerhard Schwabe, 2020. "Is there a market for trusted car data?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(2), pages 211-225, June.
    12. Deversi, Marvin & Ispano, Alessandro & Schwardmann, Peter, 2021. "Spin doctors: An experiment on vague disclosure," European Economic Review, Elsevier, vol. 139(C).
    13. Ajay Agrawal & Christian Catalini & Avi Goldfarb, 2014. "Some Simple Economics of Crowdfunding," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 63-97.
    14. Eugenia Andreasen & Patricio Valenzuela, 2018. "Investment Opportunities and Corporate Credit Risk," Documentos de Trabajo 336, Centro de Economía Aplicada, Universidad de Chile.
    15. Benndorf, Volker & Kübler, Dorothea & Normann, Hans-Theo, 2015. "Privacy concerns, voluntary disclosure of information, and unraveling: An experiment," European Economic Review, Elsevier, vol. 75(C), pages 43-59.
    16. Jonathan R. Peterson & Henry S. Schneider, 2017. "Beautiful Lemons: Adverse Selection in Durable-Goods Markets with Sorting," Management Science, INFORMS, vol. 63(9), pages 3111-3127, September.
    17. Jonas Send & Marco Serena, 2021. "An Empirical Analysis of Stubborn Bargaining," Working Papers tax-mpg-rps-2021-05, Max Planck Institute for Tax Law and Public Finance.
    18. Christoph Keding, 2021. "Understanding the interplay of artificial intelligence and strategic management: four decades of research in review," Management Review Quarterly, Springer, vol. 71(1), pages 91-134, February.
    19. Karl Taeuscher, 2019. "Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 649-660, December.
    20. Guofang Huang & Hong Luo & Jing Xia, 2019. "Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning," Management Science, INFORMS, vol. 65(12), pages 5556-5583, December.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arx:papers:2503.20834. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: arXiv administrators (email available below). General contact details of provider: http://arxiv.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.