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Co-Operating To Compete In High Velocity Global Markets: The Strategic Role Of Flexible Supply Chain Architectures

Author

Listed:
  • Gow, Hamish R.
  • Oliver, Lance D.
  • Gow, Neil G.

Abstract

Continued value creation is paramount for the survival of firms competing in today's high velocity global business environment. This paper presents a conceptual framework for understanding how firms can create and capture value within a highly volatile and uncertain business environment by exploiting both performance gaps and opportunity gaps through the development and use of flexible supply chain architectures. The choice of flexible organizational architecture allows for the continued reconfiguration of the independent modular components of the supply chain so as to achieve optimal leverage of both the firms core competencies as well as their collaborative partners complementary resources. The case of "Cellars of Canterbury", a New Zealand based International wine marketing and distribution cooperative enterprise provides empirical support.

Suggested Citation

  • Gow, Hamish R. & Oliver, Lance D. & Gow, Neil G., 2002. "Co-Operating To Compete In High Velocity Global Markets: The Strategic Role Of Flexible Supply Chain Architectures," 2002: WCC-72 Annual Meeting, June 23-25, 2002, Las Vegas, Nevada 16611, WERA-72 (formerly WCC-72): Western Education\Extension and Research Activities Committee on Agribusiness.
    • Handle: RePEc:ags:wccstw:16611
    DOI: 10.22004/ag.econ.16611
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    Cited by:

    1. Gow, Neil G., 2005. "Farmer Entrepreneurship in New Zealand - Some Observations from Case Studies," 15th Congress, Campinas SP, Brazil, August 14-19, 2005 24284, International Farm Management Association.
    2. Vítor João Pereira Domingues Martinho, 2021. "Contributions from Literature for Understanding Wine Marketing," Sustainability, MDPI, vol. 13(13), pages 1-20, July.
    3. Holweg, Matthias & Helo, Petri, 2014. "Defining value chain architectures: Linking strategic value creation to operational supply chain design," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 230-238.
    4. Gow, Hamish R. & Oliver, Lance D. & Gow, Neil G., 2003. "Value Creation In Farmer-Driven Marketing Channels: The Case Of Murrellen Pork," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(1), pages 1-6, March.
    5. Vecchio, Yari & De Rosa, Marcello & Adinolfi, Felice & Bartoli, Luca & Masi, Margherita, 2020. "Adoption of precision farming tools: A context-related analysis," Land Use Policy, Elsevier, vol. 94(C).

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