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Consolidated Markets, Brand Competition, and Orange Juice Prices


  • Binkley, James K.
  • Canning, Patrick N.
  • Dooley, Ryan
  • Eales, James S.


This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices.

Suggested Citation

  • Binkley, James K. & Canning, Patrick N. & Dooley, Ryan & Eales, James S., 2002. "Consolidated Markets, Brand Competition, and Orange Juice Prices," Agricultural Information Bulletins 33659, United States Department of Agriculture, Economic Research Service.
  • Handle: RePEc:ags:uersab:33659

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    References listed on IDEAS

    1. Winters, L. Alan, 1996. "Regionalism versus multilateralism," Policy Research Working Paper Series 1687, The World Bank.
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    Cited by:

    1. Wang, Honglin & Xiang, Qing & Reardon, Thomas, 2006. "Market Power and Supply Shocks: Evidence from the Orange Juice Market," Staff Papers 11508, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Johan F.M. Swinnen & Anneleen Vandeplas, 2010. "Market power and rents in global supply chains," Agricultural Economics, International Association of Agricultural Economists, vol. 41(s1), pages 109-120, November.


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