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Marketing Practices for Vegetables

Author

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  • Powers, Nicholas J.

Abstract

This report describes vegetable marketing practices of first handlers (firms that receive growers' vegetables), provides estimates of each method's prevalence, and explains the basic motivation for each procedure. Over time, these practices have evolved and expanded, with some becoming more important than others.

Suggested Citation

  • Powers, Nicholas J., 1994. "Marketing Practices for Vegetables," Agricultural Information Bulletins 309719, United States Department of Agriculture, Economic Research Service.
  • Handle: RePEc:ags:uersab:309719
    DOI: 10.22004/ag.econ.309719
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    Cited by:

    1. Martinez, Steve W. & Reed, Al, 1996. "From Farmers to Consumers: Vertical Coordination in the Food Industry," Agricultural Information Bulletins 309735, United States Department of Agriculture, Economic Research Service.
    2. Kaufman, Phillip R. & Handy, Charles R. & McLaughlin, Edward W. & Park, Kristen & Green, Geoffrey M., 2000. "Understanding The Dynamics Of Produce Markets: Consumption And Consolidation Grow," Agricultural Information Bulletins 33747, United States Department of Agriculture, Economic Research Service.

    More about this item

    Keywords

    Crop Production/Industries; Marketing;

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