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Retail Demand for Fresh Apples

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  • Edman, Victor G.

Abstract

Seasonal retail demand for fresh apples was estimated for 1963/64-1969/70 with linear regressions of U.S. average monthly retail prices on monthly net per capita fresh movement. After remaining essentially unchanged from 1963/64 through 1965/66, demand increased during 1966/67-1968/69. By 1968/69, a given level of per capita consumption was maintained at a price about 3 cents a pound higher (deflated) than in 1963/64. The apparent, sharp decrease in demand that followed in 1969/70 probably reflected lower quality more than a real change in demand. Intraseasonal demand was presented in terms of price flexibilities calculated at four levels of net movement. These levels represented average net movement in each of four 3-month time periods. Flexibilities trended downward during the seven seasons studied. By 1968/69, they ranged from -0.3727 in September-November to -0.0431 in June-August. Total retail revenue would have been increased by additional movement in all time periods and also by reallocating supplies from fall and winter to spring and summer.

Suggested Citation

  • Edman, Victor G., 1972. "Retail Demand for Fresh Apples," Marketing Research Reports 313713, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313713
    DOI: 10.22004/ag.econ.313713
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    File URL: https://ageconsearch.umn.edu/record/313713/files/mrr952.pdf
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    References listed on IDEAS

    as
    1. Foote, Richard J., 1958. "Analytical Tools for Studying Demand and Price Structures," Technical Resources 316560, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    2. Fox, Karl A., 1953. "The Analysis of Demand for Farm Products," Technical Bulletins 156646, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Sparks, Amy L. & Bravo-Ureta, Boris E., 1992. "Effect of Imports on US Prices for Fresh Apples," 1992 Occasional Paper Series No. 6 197876, International Association of Agricultural Economists.
    2. Meulenberg, M. T. G. & Meilke, K. D., 1974. "An Econometric Analysis of Apple Prices in Canada, with Special Reference to Ontario," Working Papers 244717, University of Guelph, Department of Food, Agricultural and Resource Economics.
    3. Baumes, Harry S., Jr. & Conway, Roger K., 1985. "An Econometric Model Of The U.S. Apple Market," Staff Reports 277669, United States Department of Agriculture, Economic Research Service.
    4. Lanier, Eleanor B., 1974. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1971-June 1972," Miscellaneous Publications 321804, United States Department of Agriculture, Economic Research Service.

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