A Locational Analysis Of Landscape Plant Retail Outlets In Georgia
GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to make store location decisions by identifying underserved markets.
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- Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets for Retail Outlets of Landscape Plants," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(01), pages 177-184, July.
- Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(01), July.
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