Identifying Target Markets for Landscape Plant Retail Outlets
Landscape plant retailers must identify target markets to maximize marketing effectiveness. A tobit process is used on a system of three equations with fourteen years of data identifies target markets for different retail outlets. Results, compared with a previous study, show effects of time on target markets.
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- Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(01), July.
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