IDEAS home Printed from
   My bibliography  Save this article

Target Markets For Retail Outlets Of Landscape Plants


  • Turner, Steven C.
  • Dorfman, Jeffrey H.
  • Fletcher, Stanley M.


Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.

Suggested Citation

  • Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-7, July.
  • Handle: RePEc:ags:sojoae:29922

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. McClellan, Chandler & Turner, Steven C. & Gunter, Lewell F. & Stegelin, Forrest E., 2004. "A Locational Analysis Of Landscape Plant Retail Outlets In Georgia," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34642, Southern Agricultural Economics Association.
    2. John C. Foltz & Aaron J. Harp & Larry D. Makus & Joseph F. Guenthner & Robert R. Tripepi, 1993. "A factor analysis of the product and service attributes offered by western nursery stock suppliers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(3), pages 247-255.
    3. McClellan, Chandler & Turner, Steven C. & Gunter, Lewell F. & Stegelin, Forrest E., 2003. "Identifying Target Markets for Landscape Plant Retail Outlets," 2003 Annual meeting, July 27-30, Montreal, Canada 21914, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    More about this item


    Crop Production/Industries;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:sojoae:29922. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.