IDEAS home Printed from https://ideas.repec.org/p/ags/puaewp/174446.html
   My bibliography  Save this paper

Quantifying Consumers’ Perceptions Of Lean Finely Textured Beef

Author

Listed:
  • McKendree, Melissa G.S.
  • Widmar, David
  • Widmar, Nicole

Abstract

Consumers today are increasingly interested in how their food is produced, especially meat and livestock products. The media sources consumers use for information on food production and safety are changing, as evidenced by the lean finely textured beef (LFTB) event in the spring of 2012. Social media and online availability of information are changing not only the mode of communication, but rapidly increasing the speed of information and knowledge exchange. The objectives of this analysis are to quantify the media stories surrounding LFTB and to characterize consumers’ concern, knowledge and purchasing behavior about LFTB. Media counts were constructed using the LexisNexis Academic Database using “All News English” and “Major World Publications” sources. The main peaks in the number of media stories occurred the week of March 25th, two weeks after the airing of an ABC News story that was widely viewed to have been at the forefront of the LFTB debate in 2012. However, LFTB stories continued beyond March 2012 and were still being published throughout the entire period analyzed. Of the eight topics investigated, consumer and government were the most discussed topics in conjunction with LFTB. LFTB producers and meat processors topics lagged behind other topics, potentially indicating a reactive approach by these groups. In order to better understand consumers’ concerns, knowledge and perceptions of LFTB a survey was conducted; most participants had heard of “pink slime” (the name used in the media for LFTB) while only about one-third had heard of LFTB. Only 11% of participants indicated they had purchased LFTB in the past six months, however, 80% reported purchasing ground beef in the past six months, leading to questions surrounding consumers linking LFTB to ground beef. Most participants were not willing to purchase LFTB in the future.

Suggested Citation

  • McKendree, Melissa G.S. & Widmar, David & Widmar, Nicole, 2014. "Quantifying Consumers’ Perceptions Of Lean Finely Textured Beef," Working papers 174446, Purdue University, Department of Agricultural Economics.
  • Handle: RePEc:ags:puaewp:174446
    DOI: 10.22004/ag.econ.174446
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/174446/files/14-3.Quantifying%20Consumers_%20Perceptions%20Lean%20Finely%20Textured%20Beef.pdf
    Download Restriction: no

    Other versions of this item:

    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Livestock Production/Industries;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:puaewp:174446. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/dapurus.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.