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Consumers' Willingness to Pay a Price for Organic Beef Meat

Author

Listed:
  • Corsi, Alessandro
  • Novelli, Silvia

Abstract

The goal of this paper is to estimate the maximum price consumers are willing to pay (MPWTP) for organic beef meat. To this purpose, a theoretical and econometric approach is presented, based on the RUM model and on a Contingent Valuation technique. The results show that consumers' MPWTP is quite high, thus suggesting that organic beef meat might gain an appreciable market share. This is also an encouraging signal for prospective producers of organic meat, who might compensate the likely increase in production costs with a substantial premium for the new good.

Suggested Citation

  • Corsi, Alessandro & Novelli, Silvia, 2002. "Consumers' Willingness to Pay a Price for Organic Beef Meat," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24923, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae02:24923
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    File URL: http://purl.umn.edu/24923
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    Cited by:

    1. Onur Sapci & Aaron Wood & Jason Shogren & Jolene Green, 2016. "Can verifiable information cut through the noise about climate protection? An experimental auction test," Climatic Change, Springer, vol. 134(1), pages 87-99, January.
    2. Cash, Sean B. & Slade, Peter & Cranfield, John, 2013. "The Chicken Wears No Skin: Ordering Effects in Elicitation of Willingness to Pay for Multiple Credence Attributes in Ethical and Novel Food Products," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150364, Agricultural and Applied Economics Association.
    3. White, Robin R. & Brady, Michael, 2014. "Can consumers’ willingness to pay incentivize adoption of environmental impact reducing technologies in meat animal production?," Food Policy, Elsevier, vol. 49(P1), pages 41-49.

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