IDEAS home Printed from
   My bibliography  Save this paper

Understanding farmers’ uptake of organic farming: An application of the theory of planned behaviour


  • Lapple, Doris
  • Kelley, Hugh


Whilst the adoption of agricultural techniques has received considerable attention in the literature, the ability and willingness of potential adopters to change their current farming system is often overlooked. This paper is concerned with the intention of conventional farmers to convert to organic farming by using the social-psychology theory of planned behaviour. Drivers and barriers of conversion to organic farming are identified by applying a belief based concept, which is confirmed using principal component analysis. In addition, accounting for heterogeneity regarding farmers‟ environmental attitudes masks considerable differences, notably at intention, attitudes and control perceptions. Overall, results reveal that conversion is indeed affected by attitudes of the farmer, perceived social pressure and ability to convert.

Suggested Citation

  • Lapple, Doris & Kelley, Hugh, 2010. "Understanding farmers’ uptake of organic farming: An application of the theory of planned behaviour," 84th Annual Conference, March 29-31, 2010, Edinburgh, Scotland 91949, Agricultural Economics Society.
  • Handle: RePEc:ags:aesc10:91949

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Harry de Gorter & David R. Just, 2008. "The Economics of a Blend Mandate for Biofuels," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 738-750.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Organic farming; Theory of planned behaviour; Principal component analysis; Heterogeneity; Production Economics;

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aesc10:91949. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.