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Identifying Economic Hurdles to Early Adoption of Preventative Practices: The Case of Trunk Diseases in California Winegrape Vineyards

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  • Kaplan, Jonathan
  • Travadon, Renaud
  • Cooper, Monica
  • Hillis, Vicken
  • Lubell, Mark
  • Baumgartner, Kendra

Abstract

Despite the high likelihood of infection and substantial yield losses from trunk diseases, many California practitioners wait to adopt field-tested, preventative practices (delayed pruning, double pruning, and application of pruning-wound protectants) until after disease symptoms appear in the vineyard at around 10 years old. We evaluate net benefits from adoption of these practices before symptoms appear in young Cabernet Sauvignon vineyards and after they become apparent in mature vineyards to identify economic hurdles to early adoption. We simulate production in five regions of California and find widespread benefits from early adoption, increasing vineyard profitable lifespans, in some cases, by more than 50%. However, hurdles to adopt may result from uncertainty about the cost and returns from adoption, labor constraints, long time lags in benefits from early adoption, growers’ perceived probabilities of infection, and their discount rate. The development of extension resources to communicate these benefits and potential hurdles to growers are likely to reduce uncertainty, leading to increased early adoption.

Suggested Citation

  • Kaplan, Jonathan & Travadon, Renaud & Cooper, Monica & Hillis, Vicken & Lubell, Mark & Baumgartner, Kendra, 2016. "Identifying Economic Hurdles to Early Adoption of Preventative Practices: The Case of Trunk Diseases in California Winegrape Vineyards," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235562, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea16:235562
    DOI: 10.22004/ag.econ.235562
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    1. Unknown, 2016. "Department Publications 2014," Publications Lists 239845, University of Minnesota, Department of Applied Economics.
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    Cited by:

    1. Zhe Chen & Apurbo Sarkar & Ahmed Khairul Hasan & Xiaojing Li & Xianli Xia, 2021. "Evaluation of Farmers’ Ecological Cognition in Responses to Specialty Orchard Fruit Planting Behavior: Evidence in Shaanxi and Ningxia, China," Agriculture, MDPI, vol. 11(11), pages 1-18, October.
    2. Kaplan, Jonathan D. & Norton, Max & Baumgartner, Kendra, 2018. "An ounce of prevention and a pound of cure: the substitutability or complementarity of grapevine trunk disease management practices," 2018 Annual Meeting, August 5-7, Washington, D.C. 274361, Agricultural and Applied Economics Association.

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