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Pigs in Cyberspace: A Natural Experiment Testing Differences between Online and Offline Club-Pig Auctions

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  • Roe, Brian E.
  • Wyszynski, Timothy E.

Abstract

We find sale prices and net revenues received by sellers in the Midwestern club pig market are higher at traditional face-to-face auctions than at comparable Internet auctions. The comparison overcomes adverse selection issues that commonly plague such analyses by using data from sellers that allocated pigs to both markets based solely on exogenous differences in dates between online and offline auctions. Furthermore, both auctions feature ascending price formats with ‘soft-endings’ and remaining quality variation is controlled by using detailed information on animal, seller and event characteristics. The results suggest that the higher prices and net revenues from traditional auctions are attributable to remaining differences in auction format and buyer pools. Furthermore, sellers may be willing to forgo higher revenues to capture the convenience and flexibility provided by Internet auctions, to reach buyers in other regions that face different seasonality in demand and to stimulate demand for privately negotiated sales.

Suggested Citation

  • Roe, Brian E. & Wyszynski, Timothy E., 2011. "Pigs in Cyberspace: A Natural Experiment Testing Differences between Online and Offline Club-Pig Auctions," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 102940, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea11:102940
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    File URL: http://purl.umn.edu/102940
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    Cited by:

    1. Holst, Gesa Sophie & Hermann, Daniel & Musshoff, Oliver, 2015. "Anchoring effects in an experimental auction – Are farmers anchored?," Journal of Economic Psychology, Elsevier, vol. 48(C), pages 106-117.
    2. Holst, Gese Sophie & Hermann, Daniel & Mußhoff, Oliver, 2014. "Anchoring Effects in an Experimental Auction," 54th Annual Conference, Goettingen, Germany, September 17-19, 2014 187386, German Association of Agricultural Economists (GEWISOLA).

    More about this item

    Keywords

    auctions; electronic commerce; two-sided markets; livestock marketing; hedonic models; Agribusiness; Industrial Organization; Livestock Production/Industries; Marketing; D44; Q13;

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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