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Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

Author

Listed:
  • Harbor, Anetra L.
  • Martin, Marshall A.
  • Akridge, Jay T.

Abstract

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.

Suggested Citation

  • Harbor, Anetra L. & Martin, Marshall A. & Akridge, Jay T., 2006. "Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers," 2006 Annual meeting, July 23-26, Long Beach, CA 21460, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea06:21460
    DOI: 10.22004/ag.econ.21460
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    File URL: https://ageconsearch.umn.edu/record/21460/files/sp06ha06.pdf
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    References listed on IDEAS

    as
    1. Funk, Thomas F., 1972. "Farmer Buying Behavior - An Integrated Review of Literature," Working Papers 244696, University of Guelph, Department of Food, Agricultural and Resource Economics.
    2. Funk, Thomas F. & Tarte, Frank C., 1976. "A Model of the Farmer Feed Buying Decision Process," Working Papers 244727, University of Guelph, Department of Food, Agricultural and Resource Economics.
    3. Funk, Thomas F. & Vincent, Albert T., 1978. "The Farmer Decision Process in Purchasing Corn Herbicides," Working Papers 244729, University of Guelph, Department of Food, Agricultural and Resource Economics.
    4. Thomas F. Funk & Frank C. Tarte, 1978. "The Farmer Decision Process in Purchasing Broiler Feeds," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 60(4), pages 678-682.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Pedro Harmath & Roberto Feeney & Josefa Ramoni-Perazzi, 2022. "Producers’ brand-dealer dual loyalty to capital equipment," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 390-407, December.

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    More about this item

    Keywords

    Farm Management;

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