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Micro-strategies of Contextualization Cross-national Transfer of Socially Responsible Investment


  • Eva Boxenbaum
  • Jean-Pascal Gond


This paper examines how individuals select and mobilize local institutions when they transfer business practices across societies that are construed as dissimilar to one another. We investigate empirically how the American business practice of socially responsible investment (SRI) was transferred to France and Quebec. Our analysis identifies five micro-strategies that were employed to contextualize SRI, namely filtering, rerouting, stowing, defusing, and coupling. This repertoire of micro-strategies extends previous research on contextualization, translation, and institutional transfers and links them to one another. They may also help explain why some transfers succeed while others fail.

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  • Eva Boxenbaum & Jean-Pascal Gond, 2006. "Micro-strategies of Contextualization Cross-national Transfer of Socially Responsible Investment," DRUID Working Papers 06-24, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
  • Handle: RePEc:aal:abbswp:06-24

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    Cited by:

    1. Elias Bengtsson, 2008. "Socially responsible investing in Scandinavia - a comparative analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 16(3), pages 155-168.
    2. Alan Lewis & Carmen Juravle, 2010. "Morals, Markets and Sustainable Investments: A Qualitative Study of ‘Champions’," Journal of Business Ethics, Springer, vol. 93(3), pages 483-494, May.
    3. Diane-Laure Arjaliès, 2010. "A Social Movement Perspective on Finance: How Socially Responsible Investment Mattered," Journal of Business Ethics, Springer, vol. 92(1), pages 57-78, April.
    4. Elias Bengtsson, 2008. "A History of Scandinavian Socially Responsible Investing," Journal of Business Ethics, Springer, vol. 82(4), pages 969-983, November.

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    Contextualization; transfer; translation; institutional theory; socially responsible investment;

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