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Report NEP-MKT-2018-03-19
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Syaifurrizal Wijaya Putra, 2017, "The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr168, Dec.
- Jackaria Nazneen Carrim, 2017, "Religious Influences on Store Loyalty Among Grocery Shoppers In Mauritius: The Mediating Role of Trust," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr496, Dec.
- Yuta KITTAKA, 2018, "Multiproduct Firms, Consumer Search, and Demand Heterogeneity," ISER Discussion Paper, Institute of Social and Economic Research, The University of Osaka, number 1024, Mar.
- Koska, Onur A., 2018, "Gains from multinational competition for crossborder firm acquisition," Economics Discussion Papers, Kiel Institute for the World Economy, number 2018-19.
- Nufer, Gerd & Halbauer, Claudia, 2018, "Marketing-Kommunikation für Startups," Reutlingen Working Papers on Marketing & Management, Reutlingen University, ESB Business School, number 2018-1, DOI: 10.15496/publikation-21517.
- Khusnul Khotimah, 2017, "Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr173, Dec.
- Nufer, Gerd & Ellsässer, Linda, 2018, "Corporate Social Responsibility und Marketing," Reutlingen Working Papers on Marketing & Management, Reutlingen University, ESB Business School, number 2018-2, DOI: 10.15496/publikation-21520.
- Alicia Gómez-Tello & Alfonso Díez-Minguela & Julio Martínez-Galarraga & Daniel A. Tirado-Fabregat, 2018, "Regional prices in early twentieth-century Spain: A country-product-dummy approach," Documentos de Trabajo (DT-AEHE), Asociación Española de Historia Económica, number 1802, Feb.
- Juliana Cardoso dos Santos & Priscila Casari, 2017, "Análise dos Fatores Associados ao Consumo de Chocolates Gourmet em Goiânia," Working papers - Textos para Discussao do Curso de Ciencias Economicas da UFG, Curso de Ciencias Economicas da Universidade Federal de Goias - FACE, number 068, Dec.
- Chiara Farronato & Andrey Fradkin, 2018, "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb," NBER Working Papers, National Bureau of Economic Research, Inc, number 24361, Feb.
- Weidenstedt, Linda, 2017, "Does One Size Fit All? Investigating Different Empowerment Orientations in the Heterogeneous Workforce of the Swedish Retail Sector," Ratio Working Papers, The Ratio Institute, number 296, Dec.
- Fares, M’hand & Raza, Saqlain & Thomas, Alban, 2018, "Is there complementarity between labels and brands? Evidence from small French co-operatives," TSE Working Papers, Toulouse School of Economics (TSE), number 18-895, Feb.