IDEAS home Printed from https://ideas.repec.org/h/zbw/eschap/335696.html

Personality in Crowdfunding

In: The Palgrave Encyclopedia of Private Equity

Author

Listed:
  • Isaak, Andrew Jay

Abstract

Personality in crowdfunding refers to the role of entrepreneurs’ psychological traits in shaping investor decision-making in online alternative finance markets. In contexts characterized by high information asymmetry and limited traditional financial cues, investors rely on “soft” signals conveyed through campaign narratives and pitch videos. Drawing primarily on the Big Five personality framework and related constructs such as narcissism and entrepreneurial personality, existing research shows that perceived personality traits systematically influence crowdfunding success across different models. The literature highlights both linear and nonlinear effects, underscoring the importance of first impressions in digital entrepreneurial finance.

Suggested Citation

  • Isaak, Andrew Jay, 2020. "Personality in Crowdfunding," EconStor Open Access Book Chapters, in: The Palgrave Encyclopedia of Private Equity, pages 1-3, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:eschap:335696
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/335696/3/Personality%26Crowdfunding_AcceptedManuscript.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Dana Nayer & Mosi Rosenboim & Miki Malul, 2024. "The Two Sides of Crowdfunding Success: Attributes and Motivations of Backers and Entrepreneurs—Evidence from Israel," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 33(1), pages 155-182, February.
    2. Thomas H. Allison & Aaron H. Anglin & Blakley C. Davis & Pyayt Oo & Stella K. Seyb & Jeremy C. Short & Marcus T. Wolfe, 2024. "Standing out in a crowd of victim entrepreneurs: How entrepreneurs’ language-based cues of personality traits affect public support," Journal of Small Business Management, Taylor & Francis Journals, vol. 62(1), pages 447-486, January.
    3. Maurer, Joshua D. & Creek, Steven A. & Allison, Thomas H. & Bendickson, Joshua S. & Sahaym, Arvin, 2024. "Getting to know someone in ten seconds: Social role theory and perceived personality in entrepreneurial pitch videos," Journal of Business Research, Elsevier, vol. 174(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. McSweeney, Jordan J. & McSweeney, Kevin T. & Allison, Thomas H. & Anglin, Aaron H., 2025. "The entrepreneurial pitching process: A systematic review using topic modeling and future research agenda," Journal of Business Venturing, Elsevier, vol. 40(5).
    2. Swati Oberoi & Rohit Joshi & Atul Mehta & Smita Srivastava & Vishal K. Gupta, 2024. "Crowdfunding Research: Critical Analysis and Constructive Agenda for Future Inquiry," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 33(3), pages 651-699, August.
    3. Gupta, Manjul & Ghafoori, Arman & Kim, Eunyoung & Merhi, Mohammad I. & Filieri, Raffaele, 2025. "Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance," Journal of Business Research, Elsevier, vol. 196(C).
    4. Waddingham, Jacob A. & Chandler, Jeffrey A. & Alexander, Katherine C. & Zafar, Sana & Anglin, Aaron, 2025. "The leisure paradox for entrepreneurs: A neo-institutional theory perspective of disclosing leisure activities in crowdfunding pitches," Journal of Business Venturing, Elsevier, vol. 40(2).
    5. Waddingham, Jacob A. & Osias, Debby & Davis, Phillip E., 2025. "The effect of maker entrepreneur's agency and communion language on stakeholder engagement," Journal of Business Venturing Insights, Elsevier, vol. 24(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:eschap:335696. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/zbwkide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.