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Yield Management in the Hotel Industry of Croatia

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019

Author

Listed:
  • Đukec, Damira
  • Čanadi, Vesna

Abstract

This paper will explore the profit maximizing method of yield management in the Hotel industry in Croatia. Yield management is a method that enables firms to increase their profits through allocation of their capacities to various customers for the right prices. For Hotels that means selling the rooms at different rate levels. Main goal of this paper is to examine if, and to what extent is the Croatian Hotel industry using this method for profit maximization. After a short theoretical background on yield management we will present the results of empirical research on the implementation of yield management in Hotels in Croatia.

Suggested Citation

  • Đukec, Damira & Čanadi, Vesna, 2019. "Yield Management in the Hotel Industry of Croatia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 309-316, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr19:207691
    as

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    File URL: https://www.econstor.eu/bitstream/10419/207691/1/35-ENT-2019-Dukec-et-al-309-316.pdf
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    References listed on IDEAS

    as
    1. Tudor Bodea & Mark Ferguson & Laurie Garrow, 2009. "Data Set--Choice-Based Revenue Management: Data from a Major Hotel Chain," Manufacturing & Service Operations Management, INFORMS, vol. 11(2), pages 356-361, December.
    2. Haensel, Alwin & Koole, Ger, 2011. "Booking horizon forecasting with dynamic updating: A case study of hotel reservation data," International Journal of Forecasting, Elsevier, vol. 27(3), pages 942-960, July.
    3. Haensel, Alwin & Koole, Ger, 2011. "Booking horizon forecasting with dynamic updating: A case study of hotel reservation data," International Journal of Forecasting, Elsevier, vol. 27(3), pages 942-960.
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    More about this item

    Keywords

    yield management; hotel industry; tourism; Croatia;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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