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Shiseido and the Challenges Faced Amid the COVID-19 Pandemic

In: OVERCOMING CRISIS Case Studies of Asian Multinational Corporations

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  • Cut Naomi Noor Azmi

Abstract

The following sections are included:History of ShiseidoShiseido’s Company Profile and Line of BusinessThe COVID-19 Pandemic and its Impact on ShiseidoOvercoming CrisisBusiness StrategiesShanghai’s Oriental Beauty ValleyStrengthening Shiseido’s E-commerce Presence in ChinaBuilding on the Success of High-End Skincare BrandsProduct DiversificationINRYU: The Launch of a New Inner Beauty BrandFunctional StrategiesQuestionsReferences

Suggested Citation

  • Cut Naomi Noor Azmi, 2023. "Shiseido and the Challenges Faced Amid the COVID-19 Pandemic," World Scientific Book Chapters, in: Parissa Haghirian (ed.), OVERCOMING CRISIS Case Studies of Asian Multinational Corporations, chapter 17, pages 251-261, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811259340_0017
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    More about this item

    Keywords

    Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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