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Domino’s Pizza Japan — How Fast Can a Pizza Go?

In: OVERCOMING CRISIS Case Studies of Asian Multinational Corporations

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  • Juan Tomas Rodriguez

Abstract

Japanese cuisine has conquered the world in the last decade and is considered a symbol of style and taste. Nonetheless, Western-style fast food is very popular in Japan. In fact, Japan has been witnessing a battle between national and foreign fast-food restaurants for a long while. Western brands are some of the toughest players in the market that are rapidly innovating and finding new consumption habits among the Japanese people to provide them their own “tailor-made” offerings. One of those companies is Domino’s Pizza Japan, which is aggressively expanding in Japan.

Suggested Citation

  • Juan Tomas Rodriguez, 2023. "Domino’s Pizza Japan — How Fast Can a Pizza Go?," World Scientific Book Chapters, in: Parissa Haghirian (ed.), OVERCOMING CRISIS Case Studies of Asian Multinational Corporations, chapter 1, pages 3-14, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811259340_0001
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    More about this item

    Keywords

    Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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