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+Influencing Through the Written Media

In: POSITIVE INFLUENCE THE FIRST AND LAST MILE OF LEADERSHIP

Author

Listed:
  • TSUN-YAN HSIEH
  • HUIJIN KONG

Abstract

One could make a compelling case that written media is more challenging than a live dialogue.While the overall principles of positive influence apply to written media, written media (e.g., memos, emails, SMS, and other messaging apps) have unique characteristics that require extra anticipation of what is on the minds of the people you are seeking to influence, the pressures they face, and also the dynamics from the evolving context. As opposed to a live conversation, you cannot see the person’s reaction nor intervene in real time to correct a misimpression or manage a strong reaction. People’s reactions can range wildly, from silence to forwarding it to somebody else, or even posting it on the Internet; immediate, open feedback and exchange is not to be assumed. Compared to live interactions, when using written media, your own and the other people’s being are more opaque, making it even more challenging to determine if what is written is how people feel and if it aligns with their being and how they feel about the underlying issues (e.g., how a project’s outcome affects the person’s sense of identity). Lastly, you must pay extra attention to pace, via consciously deciding when to reply, wait and see, or go silent, since you don’t have the other person’s response to pace you…

Suggested Citation

  • Tsun-Yan Hsieh & Huijin Kong, 2023. "+Influencing Through the Written Media," World Scientific Book Chapters, in: POSITIVE INFLUENCE THE FIRST AND LAST MILE OF LEADERSHIP, chapter 11, pages 171-185, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781944660574_0011
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    Keywords

    Influence; Outcomes; Context-Pressures-Judgments; Task-Relationship; Think-Feel-Do; Insight & Inquiry; Seeing and Sensing; Moments; Leadership; Persuasion; Inspire; Conative; Pressure Point; Inner Being; Mental Model; Habit of Mind;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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