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Application of the Neolearning Methodology in a Networked Corporate University

In: AI-Driven Revolution Transforming the Business Landscape

Author

Listed:
  • Angela Maria Fleury de Oliveira
  • Patrícia de Sá Freire
  • Rivaldo Arruda

Abstract

The COVID-19 pandemic caused a shortage of qualified professionals, affecting companies’ ability to meet their needs. To fill these gaps, many resorted to building Networked Corporate Universities (NCU), understanding that they could accelerate the qualification/requalification processes of their teams. The following research question was raised: “How can the neolearning methodology be effectively applied in a NCU to develop leadership skills and generate value for the organization?” In light of this question, the general objective of this study was to investigate the application of the neolearning methodology in a networked corporate university, focusing on the development of leadership skills and the generation of value for the organization, which were the main findings and implications of the study. Neolearning consists of learning to learn by doing, bringing together the four pillars of UNESCO, the 4 Is, the concepts of experiential learning, active methodologies, and taking care of the relational processes between individual, group, and organization. The knowledge application stage in a program of this NCU took place through Challenge-Based Learning (CBL). The research method used was action research in the Leadership Development Program (LDP) of a NCU — UCR, a pilot project for the application of the neolearning methodology.

Suggested Citation

  • Angela Maria Fleury de Oliveira & Patrícia de Sá Freire & Rivaldo Arruda, 2025. "Application of the Neolearning Methodology in a Networked Corporate University," World Scientific Book Chapters, in: Tereza Raquel Merlo (ed.), AI-Driven Revolution Transforming the Business Landscape, chapter 12, pages 261-285, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9781800616578_0012
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    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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