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Retail Assortment: More ≠ Better

In: Retailing in the 21st Century

Author

Listed:
  • Susan M. Broniarczyk

    (University of Texas at Austin)

  • Wayne D. Hoyer

    (University of Texas at Austin)

Abstract

No abstract is available for this item.

Suggested Citation

  • Susan M. Broniarczyk & Wayne D. Hoyer, 2006. "Retail Assortment: More ≠ Better," Springer Books, in: Manfred Krafft & Murali K. Mantrala (ed.), Retailing in the 21st Century, pages 225-238, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-28433-8_15
    DOI: 10.1007/3-540-28433-8_15
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    Citations

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    Cited by:

    1. Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
    2. Lauren Chenarides & Edward C. Jaenicke, 2019. "Documenting the Link Between Poor Food Access and Less Healthy Product Assortment Across the U.S," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(3), pages 434-474, September.
    3. Dekimpe, Marnik G. & Gielens, Katrijn & Raju, Jagmohan & Thomas, Jacquelyn S., 2011. "Strategic Assortment Decisions in Information-Intensive and Turbulent Environments," Journal of Retailing, Elsevier, vol. 87(S1), pages 17-28.
    4. Haans, A.J. & Gijsbrechts, E., 2011. "One-deal-fits-all? : On category sales promotion effectiveness in smaller versus larger supermarkets," Other publications TiSEM 2c1a69db-bdfa-4988-a84c-4, Tilburg University, School of Economics and Management.
    5. Richard A. Briesch & William R. Dillon & Edward J. Fox, 2013. "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science, INFORMS, vol. 32(3), pages 488-509, May.
    6. Tomasz Brzęczek, 2020. "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, vol. 14(5), pages 1009-1027, October.

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