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Retail Assortment: More ≠ Better

In: Retailing in the 21st Century

Author

Listed:
  • Susan M. Broniarczyk

    (University of Texas at Austin)

  • Wayne D. Hoyer

    (University of Texas at Austin)

Abstract

No abstract is available for this item.

Suggested Citation

  • Susan M. Broniarczyk & Wayne D. Hoyer, 2006. "Retail Assortment: More ≠ Better," Springer Books, in: Manfred Krafft & Murali K. Mantrala (ed.), Retailing in the 21st Century, pages 225-238, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-28433-8_15
    DOI: 10.1007/3-540-28433-8_15
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    Citations

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    Cited by:

    1. Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
    2. Lauren Chenarides & Edward C. Jaenicke, 2019. "Documenting the Link Between Poor Food Access and Less Healthy Product Assortment Across the U.S," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(3), pages 434-474, September.
    3. Richard A. Briesch & William R. Dillon & Edward J. Fox, 2013. "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science, INFORMS, vol. 32(3), pages 488-509, May.
    4. Dekimpe, Marnik G. & Gielens, Katrijn & Raju, Jagmohan & Thomas, Jacquelyn S., 2011. "Strategic Assortment Decisions in Information-Intensive and Turbulent Environments," Journal of Retailing, Elsevier, vol. 87(S1), pages 17-28.
    5. Haans, A.J. & Gijsbrechts, E., 2011. "One-deal-fits-all? : On category sales promotion effectiveness in smaller versus larger supermarkets," Other publications TiSEM 2c1a69db-bdfa-4988-a84c-4, Tilburg University, School of Economics and Management.
    6. Tomasz Brzęczek, 2020. "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, vol. 14(5), pages 1009-1027, October.

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