IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-91104-0_1.html
   My bibliography  Save this book chapter

The Challenging and Changing B2B Landscape

In: Essential B2B Marketing Strategies

Author

Listed:
  • Naushaba Chowdhury

    (University of the West of Scotland)

  • Pravin Balaraman

    (University of the West of Scotland)

  • Jonathan Liu

    (University of Wales)

  • Ibrahim Sirkeci

    (International Business School)

  • Jonathan A. J. Wilson

    (Regent’s University London)

Abstract

This book addresses the contemporary B2B marketingB2B marketing landscape, the concepts, and theories relevant to the changing business environmentBusiness environment with a key focus to the escalation of Services MarketingServices marketing in B2B. In comparison to research and literature of the development of B2CB2C, B2B marketing research has been somewhat limited, although the evolution in the B2B marketingB2B marketing landscape has accelerated over the years at the same pace. The significance of B2B marketingB2B marketing is not to be undermined as it serves a target audience that contributes to the business ecosystemBusiness ecosystem and often provides the foundational premise that fuels B2CB2C marketing.

Suggested Citation

  • Naushaba Chowdhury & Pravin Balaraman & Jonathan Liu & Ibrahim Sirkeci & Jonathan A. J. Wilson, 2025. "The Challenging and Changing B2B Landscape," Springer Books, in: Essential B2B Marketing Strategies, chapter 0, pages 1-11, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-91104-0_1
    DOI: 10.1007/978-3-031-91104-0_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-91104-0_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.