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Essential B2B Marketing Strategies

Author

Listed:
  • Naushaba Chowdhury

    (University of the West of Scotland)

  • Pravin Balaraman

    (University of the West of Scotland)

  • Jonathan Liu

    (University of Wales)

  • Ibrahim Sirkeci

    (International Business School)

  • Jonathan A.J. Wilson

    (Regent's University London)

Abstract

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Suggested Citation

  • Naushaba Chowdhury & Pravin Balaraman & Jonathan Liu & Ibrahim Sirkeci & Jonathan A.J. Wilson, 2025. "Essential B2B Marketing Strategies," Springer Books, Springer, number 978-3-031-91104-0, July.
    • Handle: RePEc:spr:sprbok:978-3-031-91104-0
    DOI: 10.1007/978-3-031-91104-0
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