IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-91104-0_10.html
   My bibliography  Save this book chapter

Leadership and People in B2B Marketing

In: Essential B2B Marketing Strategies

Author

Listed:
  • Naushaba Chowdhury

    (University of the West of Scotland)

  • Pravin Balaraman

    (University of the West of Scotland)

  • Jonathan Liu

    (University of Wales)

  • Ibrahim Sirkeci

    (International Business School)

  • Jonathan A. J. Wilson

    (Regent’s University London)

Abstract

The B2B landscapeB2B landscape has changed over the years with the transition from transactional to behavioural aspects which has a direct impact on mindset, skillsSkills, and the social dimension of organizations. LeadershipLeadership and peoplePeople play an important role in the evolution of the business ecosystemBusiness ecosystem that thrives on concepts of relationships, collaborationCollaboration, customer centricityCustomer centricity, and service orientationService orientation. Whilst leadershipLeadership is a topic that has been widely covered by academics with conscious efforts from practitionersPractitioner, it is yet to be concluded which leadershipLeadership formula works best, however, the knowledge hub has been enriched with options to explore for better management of organizations. PeoplePeople are an integral part of the escalating service economyService economy in pursuing high qualityQuality customerCustomer interactions, providing solutions, engaging in service innovation behaviourInnovation behaviour, and building a service cultureService culture. The concepts of embarking on B2B partnershipPartnership journeys that allow valueValue creation through engaging in valueValue in use as opposed to the traditional thought of valueValue exchange have a significant contribution from the leadershipLeadership and employeesEmployees. This chapter addresses some of the contemporary concepts in leadershipLeadership and the importance of building the internal service cultureInternal service culture in alignment with the evolving B2B marketingB2B marketing landscape.

Suggested Citation

  • Naushaba Chowdhury & Pravin Balaraman & Jonathan Liu & Ibrahim Sirkeci & Jonathan A. J. Wilson, 2025. "Leadership and People in B2B Marketing," Springer Books, in: Essential B2B Marketing Strategies, chapter 0, pages 163-177, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-91104-0_10
    DOI: 10.1007/978-3-031-91104-0_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-91104-0_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.