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Economics of Digitization in Amusement Parks

Author

Listed:
  • Angela Besana

    (IULM University, Department of Business, Law, Economics and Consumer Behaviour)

Abstract

Few studies have considered accounting and performance of digital businesses in amusement parks, while the pandemic stimulated digitization and social media management. The aim of the paper is to estimate the economic performances of Italian Amusement Parks, before, during, and out of the pandemic, and according to their accounting rows, which include marketing and IT expenses, personnel expenses, and the number of employees. The paper includes a stepwise regression for pre-pandemic (2019), pandemic (2020–2021), and post-pandemic (2022) performances. The digital business is investigated through the disclosure of marketing and IT expenses. Digitization remains a legacy for reopened parks, to enhance experiences before, during, and after visits and optimize their relations. This investigation concerns an Italian sample, and the same reporting can be investigated according to international accounting standards for other samples and countries. In the literature debate, this empirical paper is an added value, as it is an analysis that can be replicated in other countries and geographical boundaries, and confirms the digitization as a benefit in creative and touristic industries.

Suggested Citation

  • Angela Besana, 2026. "Economics of Digitization in Amusement Parks," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-17545-8_18
    DOI: 10.1007/978-3-032-17545-8_18
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    Keywords

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    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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