Unlocking European Funds to Boost Rural Tourism

The difficulty in attracting tourists to less-explored regions, such as rural areas, stems from many factors, including limited infrastructure, sparse amenities, a lack of visibility in the tourism industry, and limited accessibility discouraging potential visitors. Despite offering natural beauty, cultural richness, and unique experiences, urban and coastal destinations often overshadow rural regions. Additionally, the lack of modern amenities and accommodations deters tourists who prioritise convenience and comfort. Regional entities must collaborate on effective strategies and targeted promotional campaigns to overcome these barriers. Highlighting unique aspects such as pristine landscapes, cultural festivals, and historical landmarks can reshape perceptions of rural travel. Leveraging digital platforms and social media can broaden the audience and attract more visitors. This paper proposes developing an online platform to structure tourism products in the cross-border regions of Northern Portugal and Castile and León in Spain. These regions share common challenges and advantages, and cooperation can enhance sustainable and ecological tourism. The platform will provide comprehensive tourist information about available resources, stimulate visitor interest, and encourage more extended stays, thereby boosting the local economy. The project aims to create a structured and appealing tourism offer by fostering synergies between the resources of both regions.