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Place Branding: The Future

In: An Insider’s Guide to Place Branding

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  • Florian Kaefer

    (The Place Brand Observer)

Abstract

As a future-focused activity, place branding is always about anticipating what comes next. Which trends might influence the competitiveness and ability of cities, regions, and countries to shine and thrive? Which tendencies will impact place branding strategies? What “hot topics” occupy the minds of place image and identity researchers around the world? Here a snapshot of the state of affairs in late 2020.

Suggested Citation

  • Florian Kaefer, 2021. "Place Branding: The Future," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 43-47, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_5
    DOI: 10.1007/978-3-030-67144-0_5
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