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Implications of New Supply Chains on the Indian Farm Economy: An Overview

In: Organised Retailing and Agri-Business

Author

Listed:
  • N. Chandrasekhara Rao

    (Institute of Economic Growth)

  • R. Radhakrishna

    (Centre for Economic and Social Studies)

  • R. K. Mishra

    (Institute of Public Enterprise)

  • Venkata Reddy Kata

    (Centre for Economic and Social Studies)

Abstract

The agri-food chains in the country is in a rapid transformation stage and have been broadly moving in the historical patterns observed in the other developing and developed countries with some unique features. The gradual liberalisation of agricultural marketing coupled with the recent decision on foreign direct investment has the positive impact of correcting earlier neglect of agricultural marketing and encouraging private initiative. The present volume draws on some fresh evidences from both India and abroad to contribute to a more informed debate on the likely impact of supermarket diffusion on smallholders in the Indian context. All the case studies presented in the volume show that the farmers get higher returns by selling to the supermarkets. The problem however lies in inclusion of resource poor farmers. The evidence emerging from this volume is thus mixed, indicating that the question of whether smallholder cultivators manage to participate in the supermarket driven agri-food system is context specific and may well be conditioned by geography. However, all the case studies have taken note of continued dependence of farmers on traditional wholesale market. The small producer companies, encouraged by the government to strengthen the bargaining power of smallholders, could not effectively link them to the modern chains and need infrastructural and working capital support. The government needs to tread cautiously and formulate policy framework using the lessons from other developed and developing countries in view of the issues of livelihoods of millions of small farmers. Direct procurement by supermarkets can be encouraged through other means like investment support for construction of distribution centres, cold storages and facilities for testing products procured. Government can also encourage cooperatives selling to supermarket through incentives like VAT exemption. Review of competition laws and strengthening the traditional retail sectors are the other important measures.

Suggested Citation

  • N. Chandrasekhara Rao & R. Radhakrishna & R. K. Mishra & Venkata Reddy Kata, 2016. "Implications of New Supply Chains on the Indian Farm Economy: An Overview," India Studies in Business and Economics, in: N. Chandrasekhara Rao & R. Radhakrishna & Ram Kumar Mishra & Venkata Reddy Kata (ed.), Organised Retailing and Agri-Business, edition 1, chapter 1, pages 1-25, Springer.
  • Handle: RePEc:spr:isbchp:978-81-322-2476-1_1
    DOI: 10.1007/978-81-322-2476-1_1
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    Cited by:

    1. Yohana James Mgale & Yan Yunxian, 2020. "Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1239-1259, October.
    2. Giger, Markus & Mutea, Emily & Kiteme, Boniface & Eckert, Sandra & Anseeuw, Ward & Zaehringer, Julie G., 2020. "Large agricultural investments in Kenya’s Nanyuki Area: Inventory and analysis of business models," Land Use Policy, Elsevier, vol. 99(C).
    3. Rao, N. Chandrasekhara & Sutradhar, Rajib & Reardon, Thomas, 2018. "Inclusiveness, Technology and Profitability in Supermarkets: SUR Model Results from Semi-Arid Region," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 73(03), July.
    4. Yir-Hueih Luh, 2020. "Inclusiveness of Contract Farming along the Modern Food Supply Chain: Empirical Evidence from Taiwan," Agriculture, MDPI, vol. 10(5), pages 1-12, May.
    5. Nuthalapati, Chandra S.R. & Sutradhar, Rajib & Reardon, Thomas & Qaim, Matin, 2020. "Supermarket procurement and farmgate prices in India," World Development, Elsevier, vol. 134(C).

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