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Does Entrepreneurial Orientation Influence Business Performance among Small Service Firms? Empirical Evidence from Nigeria

In: Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)

Author

Listed:
  • Caleb M. Adelowo

    (North-West University, School of Management Sciences, Faculty of Economic and Management Sciences
    National Centre for Technology Management, Obafemi Awolowo University)

  • Alfred Henrico

    (North-West University, School of Management Sciences, Faculty of Economic and Management Sciences)

Abstract

Entrepreneurial orientation (EO) is important to business survival and sustainability. Using multidimensional indicators of EO, this study examines the influence of EO on business performance of selected firms in Nigeria’s service sector. Data was collected through a cross-sectional survey from 45 firms in a peri-urban settings in Nigeria, using a validated questionnaire. The results show that most firms reported good business performance, as indicated in their improved turnover, profit, market share, and other metrics. The regression analysis reveals that proactiveness (β=-0.10, p

Suggested Citation

  • Caleb M. Adelowo & Alfred Henrico, 2025. "Does Entrepreneurial Orientation Influence Business Performance among Small Service Firms? Empirical Evidence from Nigeria," Advances in Economics, Business and Management Research, in: Michael Snowden & Elikem Chosnel Ocloo & Peter Nyanor & Amevi Acakpovi (ed.), Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025), pages 132-143, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-930-8_11
    DOI: 10.2991/978-94-6463-930-8_11
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    Keywords

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    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • I24 - Health, Education, and Welfare - - Education - - - Education and Inequality

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