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Cities, Consumption, and Marketing Dynamics

In: Agricultural Development and Economic Transformation

Author

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  • John W. Mellor

    (Cornell University
    John Mellor Associates, Inc.)

Abstract

The economic transformation, associated rapid growth of cities and small towns, rising incomes, and expanded export markets bring large changes in the level, location, and composition of agriculture consumption. These in turn bring major opportunity for change in the size and composition of agricultural production and a large increase in the proportion of consumer expenditure on post-farm marketing. In the context of these major changes, small commercial farmers maintain a cost of production comparative advantage but face problems in meeting the new requirements with respect to what they produce and in marketing. That requires further progress in the basic institutions and investments that drive agricultural production as well as new or improved institutional structures.

Suggested Citation

  • John W. Mellor, 2017. "Cities, Consumption, and Marketing Dynamics," Palgrave Studies in Agricultural Economics and Food Policy, in: Agricultural Development and Economic Transformation, chapter 0, pages 195-205, Palgrave Macmillan.
    • Handle: RePEc:pal:psachp:978-3-319-65259-7_15
    DOI: 10.1007/978-3-319-65259-7_15
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    Cited by:

    1. Ameye, Hannah & De Weerdt, Joachim, 2020. "Child health across the rural–urban spectrum," World Development, Elsevier, vol. 130(C).
    2. Ameye, H., 2018. "Secondary Towns The Nutritional Sweet Spot. A study of East Africa," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277211, International Association of Agricultural Economists.

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