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Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research

In: Beyond Hofstede

Author

Listed:
  • Vas Taras
  • Piers Steel

Abstract

Culture is a pervasive construct. A Google search for “culture” provides over half a billion hits, while the Yahoo! search engine generates a figure over two billion, which is more than for other such popular terms as politics, war, the environment, or sex. As for academic sources, the construct of culture has enjoyed immense interest from the scholarly community; major social science electronic databases provide links to 100,000–700,000 scholarly articles when “culture” is used as the search keyword.

Suggested Citation

  • Vas Taras & Piers Steel, 2009. "Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research," Palgrave Macmillan Books, in: Cheryl Nakata (ed.), Beyond Hofstede, chapter 3, pages 40-60, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24083-4_3
    DOI: 10.1057/9780230240834_3
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    Citations

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    Cited by:

    1. Stathopoulou, Anastasia & Balabanis, George, 2019. "The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption," Journal of Business Research, Elsevier, vol. 102(C), pages 298-312.
    2. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
    3. Ulla A. Saari & Saku J. Mäkinen, 2017. "Measuring brand experiences cross-nationally," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 86-104, January.
    4. Kamal Fatehi & Jose Sanchez, 2015. "The Gradual Slide towards Homogeneity: The Influence of Convergence Forces," Global Business Review, International Management Institute, vol. 16(1), pages 96-106, February.
    5. Dimitrov, Kiril, 2013. "Mapping organization culture with complex multi-level models," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 309-338.
    6. Piers Steel & Sjoerd Beugelsdijk & Herman Aguinis, 2021. "The anatomy of an award-winning meta-analysis: Recommendations for authors, reviewers, and readers of meta-analytic reviews," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(1), pages 23-44, February.
    7. Thomas Richter, 2016. "A Conceptual Culture Model for Design Science Research," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(3), pages 1-19, March.
    8. Thomas Richter, 2016. "A Conceptual Culture Model for Design Science Research," International Journal of Business and Social Research, LAR Center Press, vol. 6(3), pages 1-19, March.
    9. Csaba, Fabian Faurholt, 2017. "Commentary on “Co-creating stakeholder and brand identities: A cross-cultural consumer perspective”," Journal of Business Research, Elsevier, vol. 70(C), pages 411-413.

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