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A review of ethical decision-making models in marketing

In: Handbook on Ethics and Marketing

Author

Listed:
  • O.C. Ferrell
  • Linda Ferrell
  • Jennifer Sawayda

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • O.C. Ferrell & Linda Ferrell & Jennifer Sawayda, 2015. "A review of ethical decision-making models in marketing," Chapters, in: Handbook on Ethics and Marketing, chapter 3, pages 38-60, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_3
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    File URL: https://www.elgaronline.com/view/9781781003428.00010.xml
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    References listed on IDEAS

    as
    1. Geva, Aviva, 2000. "Moral Decision Making in Business: A Phase-Model," Business Ethics Quarterly, Cambridge University Press, vol. 10(4), pages 773-803, October.
    2. Jaana Woiceshyn, 2011. "A Model for Ethical Decision Making in Business: Reasoning, Intuition, and Rational Moral Principles," Journal of Business Ethics, Springer, vol. 104(3), pages 311-323, December.
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    Cited by:

    1. Laczniak, Gene R. & Murphy, Patrick E., 2019. "The role of normative marketing ethics," Journal of Business Research, Elsevier, vol. 95(C), pages 401-407.

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