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Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding

In: Brands and Branding Geographies

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  • Adam Arvidsson

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Adam Arvidsson, 2011. "Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 18, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_18
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    References listed on IDEAS

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    1. Eve Chiapello & Luc Boltanski, 1999. "Le nouvel esprit du capitalisme," Post-Print hal-00680085, HAL.
    2. Anders Lund Hansen & Hans Thor Andersen & Eric Clark, 2001. "Creative Copenhagen: Globalization, Urban Governance and Social Change," European Planning Studies, Taylor & Francis Journals, vol. 9(7), pages 851-869, October.
    3. Jamie Peck, 2005. "Struggling with the Creative Class," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 29(4), pages 740-770, December.
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