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Paulo Lencastre

Personal Details

First Name:Paulo
Middle Name:
Last Name:Lencastre
Suffix:
RePEc Short-ID:ple878

Affiliation

Católica Porto Business School
Universidade Católica Portuguesa

Porto, Portugal
http://www.catolicabs.porto.ucp.pt/

: +351 226 196 200
+351 226 196 291
Rua Diogo Botelho, 1327; 4169 - 005 Porto
RePEc:edi:feucppt (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.
  2. Cristina Moreira & Ana Côrte-Real & Paulo Lencastre, 2010. "The image of Agriculture in Portugal," Working Papers de Gestão (Management Working Papers) 04, Católica Porto Business School, Universidade Católica Portuguesa.
  3. Ana Côrte-Real & Paulo Lencastre, 2009. "Mascots, design characteristics and children: Does affective response match with cognitive response?," Working Papers de Gestão (Management Working Papers) 13, Católica Porto Business School, Universidade Católica Portuguesa.
  4. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Católica Porto Business School, Universidade Católica Portuguesa.
  5. Paulo Lencastre & Ana Côrte-Real, 2009. "A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA," Working Papers de Gestão (Management Working Papers) 11, Católica Porto Business School, Universidade Católica Portuguesa.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.

    Cited by:

    1. Mengyue Wang & Xin Li, 2017. "Effects of the aesthetic design of icons on app downloads: evidence from an android market," Electronic Commerce Research, Springer, vol. 17(1), pages 83-102, March.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (4) 2009-06-03 2009-10-03 2009-12-19 2011-08-09. Author is listed
  2. NEP-IND: Industrial Organization (1) 2011-08-09. Author is listed

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